It is a very rare occurrence to have a buyer and seller
sit around a kitchen table to make a deal. Even when buyer's and seller's do
get together it's normally to close the deal, and by that time, the deal is
done and the ship has sailed on any avoidable mistakes. So in the
vast majority buyer and seller never talk and never exchange insights or
information except in the most formal, written formats - despite being
effective business colleagues in one of the single most important transactions
of their lives. Buyers sit on a wealth of knowledge sellers crave to know, most
of which could help attract buyers or at the very least not turn them away from
their home. So since buyers and sellers can't get together allow me to reveal a
handful of helpful insider insights that the buyer's we have worked with over
the years would reveal, if they could.
1. You Should See What Your House Looks Like
Online, No, really...
If you did your due diligence before listing your home for sale,
met with agents and reviewed their marketing plan they use for their listing,
chances are good that you chose an agent who takes online marketing seriously
and said as much during your listing interview. But somehow, their are still
hundreds of listings in every major city that receive a failing grade
on their online presence, for doing one or all of the following:
Only 1 or 2 pictures
No pictures at all
Multiple photos that represent the home very
Listing descriptions that turn away agents and
Sometimes it's just a glitch along the production chain. But this
is something free and easy for you, seller to hop online to check how your home
is represented online.
2. If Your House is Seriously Over Priced, I'll
Wait for the Price to Come Down Before I Even Go and See It
You might be thinking the best plan of action is to price your
home high, planning on the fact that prospective buyers are going to want to
bargain the price down. Even in an area where homes generally go for below
asking price, buyers are willing to do some basic negotiation. They are not,
generally, interested in correcting a seller's belief system about their home
and its value that are clearly not in the realm of realty.
There are so
many properties to see, and buyers have to invest so much time, energy, and
emotion in making an offer that they believe a meeting of the minds on an over
priced property is slim.
If your home is dramatically over priced, compared to others in the market or market price range, most
serious home buyers in the market for a home like yours will either (a) never
come see it, because it doesn't show up in the price range they are looking in
online or (b) not come see it unless/until you drop the price, because is is
simply not worth their time and energy until you correct your pricing into the
realm of realistic.
3. There are a whole lot of fish in the sea -- I
only have to find one.
Agents and mortgage brokers talk to buyers a whole lot about
compromising and what they can expect from the market as a whole. But the
reality is this: buyers are not in the business of market analysis. They are in
the business of finding a home. Only. One. Home.
Yes, eventually every buyer has to make some compromises no home
is perfect, and every person who buys a home eventually gets that. But even in
a heating market such as the one we are in right now, there are lots of homes
coming into the market every single day. Any given buyer only needs to find one
that works for them. To buy your house - any house - that buyer needs to feel
inspired enough to feel like it could work for their family, their needs, and their life as their home.
If you take shortcuts when it comes to primping and prepping your
home for the market, it becomes super obvious to buyers when
they scrutinize it, even if it's priced decently well. On the other
hand, the homes that were well cared for, prepared and priced shine above the
others, at every price point.
4. If I nitpick your house that probably means I
Every buyer's broker has a horrific moment, at some point in their
career, where they realize their buyer has been trash talking a home - its
nasty wallpaper, dreadful carpet, silly stylistic choices, etc. and
so forth - and the home's seller has managed to hear this diatribe. The
gardener who was at the property turns out to be the seller's son, the seller
turns out to be next door or in the basement during a showing, or the teddy
bear Nanny Cam has advanced audio capabilities.
Here's why this horrifies buyer's agents: the buyer who goes to
all that trouble to dissect precisely what they would do differently if a given
house belonged to them is a buyer who is thinking about making an offer on that
The more questions, critiques, "What I would do's" and
such a buyer rattles off about a home, the more likely they are to make an
offer on it. Of course, their may be the occasional amateur designer likes to
just rip other's decor choices apart for the fun of it, but many otherwise
lovely individuals do this when they get serious about a home as part of the
exercise of visualizing the property as theirs, and envisioning themselves,
their families and their stuff in it. This is how buyers take a
place that might not be move-in ready for them, and figure out how they might
be able to make it work.
So if you happen to overhear a nit-picky buyer
dissecting your home and verbally tearing down walls and ripping up carpet,
don't despair. They might be just mentally "trying on" your home
as their home.
5. When it comes to staging, the bar is high.
HG TV. Travel Channel. Houzz. Architectural Digest. All these
outlets which constantly publish beautifully designed and decorated homes have
influenced what the average American expects their home to look like - and
yours, for that matter. Additionally, all the do-it-yourself publications
(thank you Pinterest) and shows along with advent of home improvement
stores which double as DIY design emporiums have given everyday people of
modest means power to live in beautiful and functional homes, without breaking
Beyond all this, professional home staging has taken off in recent
years, as data has repeatedly shown that staged homes sell faster, for more,
and more certainly than homes that are not staged, nor well prepared by their
owners. So not only is your home competing with the homes buyers are seeing on
TV and in the magazines, it is also competing with professionally
staged homes for sale right in your own neighborhood - homes that the very
buyers who will come to see your home will have seen, possibly right after or
before they view yours!
So if you want to and can afford to have your home staged, do. If
you can't, you should still take the preparation of your home very seriously,
and include your agent , taking their advice on things like:
what furniture to get ride of
which improvements will get you the most bang for
your buck with local buyers
and what paint, flooring, and other finish
materials will appeal to the broadcast buyer segment in your area
Professionals also have contacts with local handy-people,
painters, landscapers, and other vendors who can get your home ready for market
in time and cost-efficient manner. I'd be happy to
give you some suggestions, contact me to discuss further!
Author:Kelsey Rorabeck Phone: 715-529-1410 Dated: September 26th 2013 Views: 396 About Kelsey: Kelsey was a student athlete for 4 years at Augsburg College and received the Joyce Plaff (scholar a...
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Whether you are buying or selling your home, the 'Rorabeck Real Estate Group' with Keller Williams Realty Integrity WI/MN will make sure your experience is a pleasant one. We pride ourselves on our close to 30 years of experience and our superior customer service within St. Paul, MN, Hudson, WI and the surrounding Western WI areas. Contact us for your home buying & selling needs. "Who do ya know wants to buy a home?"